NEW YORK | WARSAW | MADRID | TORONTO | OTTAWA
NEW YORK | WARSAW | MADRID | TORONTO | OTTAWA
For over three decades, I've been driven by the power of ideas to create tangible impact – from innovative concepts and engaging events to successful products and thriving businesses. At the heart of it all is a passion for forging genuine connections between people and brands.
My journey, honoured across diverse roles from master storyteller and creative content creator to experiential strategist and go-to-market visionary, has shown me the profound influence of compelling narratives and strong communities in driving audience action.
Today, I leverage this rich and varied experience to help your business thrive through strategic content. Whether it's crafting a message that captivates, building a community that engages, or developing a go-to-market strategy that resonates, my approach is rooted in understanding your audience and creating love-driven experiences that deliver real results. Let's use the power of content to elevate your brand and achieve sustainable growth.
BASE RATES
SERVICES AVAILABLE
Personalized Content for Customer Success
Empower your customers! Will deliver tailored content that ensures their success, fostering loyalty and long-term value.
Sales-Driven Content & Engagement Strategies
Convert prospects to loyal fans! Will craft content that empowers sales and builds strong customer relationships.
Growth-Focused Content Campaigns
Fuel your expansion! Engaging, targeted content that attracts, nurtures, and converts, building lasting customer relationships & boosting ROI.
Business Success & Partnerships
Among many skill sets, I am often recognized for my people-first relationship building. I am proven in leading startups to market through fresh ideas and strategies to bringing powerful partnerships together. I know how to ask the right questions, recognize opportunities and find solutions to big problems. Here is what I achieved,
Partnered with 100 retail customers in the most conservative community in Toronto - Greektown.
Helped a web agency excel to $27,000 in sales from one introduction.
Generated over $1.2m USD under two weeks for wholesale telecom carrier.
Jumped 115% in new fintech merchant customers under 4 months through strategic partnerships and co-affiliate programs.
Brought together 5 health-tech startup founders together.
Customer Journey Content Optimization
Delight at every touchpoint! Will map & refine your customer's path with content that converts and fosters loyalty from the start.
Strategic Business Development Content
Forge powerful partnerships! Will create content that attracts collaborators & builds mutually beneficial relationships for accelerated growth.
People-First Content Strategy
Ignite connection & growth! Will craft your content blueprint from deep audience understanding, ensuring every message resonates and drives action.
Listening as a Service for Growth
Hear your audience, grow smarter! Will extract key insights from conversations to fuel content & strategies that truly resonate.
Product Launch & Marketing Content
Captivate your market! Will create compelling content that showcases value and drives enthusiastic adoption from day one.
Product Experience Storytelling
Connect deeply with users! Will create narratives around your product that resonate and drive engagement.
Custom Web & App Development
The trending word now a days is "Automation". The reality is there is no one service globally that can fully automate your service 100% or offer you everything under the roof. I mean they can try and still a miss.
In one of my contracts, I had the great opportunity to take on Partnership role for a Payment & Business Automation fintech. Servicing 71,000 merchants across North America and listening to owners daily on all the challenges and hopes they want to achieve for their business. While the tech was great, it lacked everything to be seamless. Businesses turned to me for a creative solution to integrate with their tech. With my team, we went ahead and built it. To date, here is what was achieved:
A Cafe app that integrates with their POS of choice to accept instore and take out orders, earn points on purchases and keep track of inventory and sales.
A Payment & Team Reservation tool to help for better bookings, track customer feedback and harness repeat sales.
A Custom Portal for Outsides Sales with payout tracking and onboarding tracker.
Startup Content & Digital Foundation
Build strong from the start! Will provide the strategic content guidance to establish a powerful and engaging online presence for growth.
CAREER PORTRAITS
My journey has involved collaborating with a diverse range of impactful organizations – from innovative startups to established corporations – across sectors including Tech, Fintech, Media, Hospitality, Retail, and more. This breadth of experience provides a powerful lens for understanding varied audience needs and market dynamics.
Whether it's crafting content that resonates with tech innovators, developing growth strategies for financial platforms, creating engaging campaigns for media outlets, or optimizing customer experiences in hospitality and retail, my diverse background equips me to deliver tangible results and drive success in your industry.
1990 – Present Specialist — Content Strategist, Growth Creator, People & Partnership Lead, GTM Expert & Serial Entrepreneur
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2025 – Present ProudlyCA — Partnerships & Growth Lead
2024 – Present Home & Key — Supervising Manager
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2023 – 2024 CPOS — Business Success & Partnerships
2023 – 2023 ZoomerWorx — Program Assistant
2022 – 2023 Emy Talent — Communications Advisor, UX/UI
2021 – 2023 TaskRabbit — Project Coordinator
2021 – 2023 I Dream of Jodi — Project Assistant
2021 – 2021 ZipLunch — New Business & Partnerships
2020 – 2023 Fourpercent — Product Strategist
2019 – 2020 Fourpercent — Program Manager
2017 – 2020 Foodora — Partner Success
2016 – 2018 Karma Retail (Acquired) — Cofounder
2016 – 2017 Ten.A.City — Business Mentor
2016 – 2016 PushPull Dance — Media Designer
2015 – 2016 Draw by Night — Co-organizer & Event Advisor
2015 – 2015 Making Concepts — Co-Host & Producer
2014 – 2016 Behance Reviews — Host & Co-organizer
2014 – 2016 Copeesh! Print (Acquired) — Chief Product Officer
2014 – 2016 Industry Starters — Co-Host
2014 – 2014 Enterprise Toronto — Startup Advisor/Speaker
2013 – 2014 Copeesh! Print — Chief Marketing Officer
2012 – 2015 Adobe — Community Leader
2010 – 2011 Road Less Traveled Tv — Event Consultant
2010 – 2015 Padpholio — Cofounder
2008 – 2011 Crossover Magazine — Art Director & Publisher
2007 – 2012 Cg6 — Event Producer
2006 – 2007 Group3 — Product Relations
2005 – 2007 Wirerange (Acquired) — Founder
2005 – 2005 Wiztel — Project Director
2004 – 2005 Grand Magazine — Art Director
2003 – 2005 Blucast — Associate Creative Director
2003 – 2004 FilmTalk Tv — Media Designer
2002 – 2003 LifeSense Magazine — Production Coordinator
2001 – 2002 North American Film Review — Marketing
2000 – 2002 Raven Agency — Operations Officer
1998 – 2002 PoshProbe Solutions — Founder
1997 – 2002 Onesweb Communications (Acquired) — Partner
1996 – 1997 ClearNet PCS — Corporate Sales
1991 – 1993 The Health Store Co-ep — Stock boy
1989 – 1990 Mathology — Board Game Designer